Data protection

I. Name and Address of the Controller
The controller responsible for the data processing described herein is:

Vertical Technik AG
Bächliackerweg 6
4402 Frenkendorf
Switzerland
Phone: +41 (0)61 413 28 00
Email: info@verticaltechnik.ch
Website: www.verticaltechnik.ch

If you have any data protection concerns, you can communicate them to us at the contact address above.

II. General Information on Data Processing

1. Collection and Processing of Personal Data
We primarily process the personal data that we obtain from our customers and other business partners in the course of our business relationship with them and other individuals involved, or that we collect from users when operating our websites, apps, and other applications.

2. Data Erasure and Storage Duration
We process and store your personal data as long as it is necessary for the fulfillment of our contractual and legal obligations or otherwise for the purposes pursued with the processing, i.e., for example, for the duration of the entire business relationship (from initiation and execution to termination of a contract) as well as beyond that in accordance with the statutory retention and documentation obligations. It is possible that personal data may be retained for the period during which claims can be asserted against our company and to the extent that we are otherwise legally obliged to do so or legitimate business interests require it (e.g., for evidentiary and documentation purposes). As soon as your personal data is no longer required for the above-mentioned purposes, it will be generally deleted or anonymized as far as possible. For operational data (e.g., system logs), shorter retention periods of twelve months or less generally apply.

3. Data Security
We take appropriate technical and organizational security precautions to protect your personal data from unauthorized access and misuse, such as IT and network security solutions, access controls and restrictions, encryption of data carriers and transmissions, pseudonymization, and controls.

4. Data Disclosure
Within the scope of our business activities and the stated purposes, we also disclose data to third parties, to the extent permitted and deemed appropriate, because they process it for us. This concerns in particular our service providers (such as banks, insurance companies), including processors (such as IT providers).

III. Provision of the Website and Creation of Log Files

1. Description and Scope of Data Processing
Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer.
The following data is collected:
(1) Information about the browser type and version used
(2) The user’s operating system
(3) The user’s internet service provider
(4) The user’s IP address
(5) Date and time of access
(6) Websites from which the user’s system accessed our website
(7) Websites accessed by the user’s system via our website
The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

As with any connection to a web server, the server of our web hosting provider cyon in Basel, Switzerland, logs and stores certain technical data. This data includes the IP address and operating system of your device, the data, the access time, the type of browser, and the browser request, including the origin of the request (referrer). This is technically necessary to provide you with our website. cyon protects this data with technical and organizational measures against unauthorized access and does not pass it on to third parties. Insofar as we process personal data in the process, we do so on the basis of our interest in providing you with the best possible user experience and ensuring the security and stability of our systems.

2. Legal Basis for Data Processing
The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f GDPR.

3. Purpose of Data Processing
The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session.

The storage in log files is done to ensure the functionality of the website. In addition, the data serves us to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.

4. Duration of Storage
The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.

In the case of storage of data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.

5. Objection and Removal Option
The collection of data for the provision of the website and the storage of data in log files is mandatory for the operation of the website. A user can prevent this by refraining from visiting the website.
IV. Use of Cookies
a) Description and Scope of Data Processing
Our website uses cookies. Cookies are text files that are stored in the internet browser or by the internet browser on the user’s computer system. When a user calls up a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables a unique identification of the browser when the website is called up again.
We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change.
The following data is stored and transmitted in the cookies:
(1) Language settings
(2) Currency settings
(3) Items in a shopping cart
(4) Log-in information
We also use cookies on our website that enable an analysis of the user’s surfing behavior.
In this way, the following data can be transmitted:
(1) Entered search terms
(2) Frequency of page views
(3) Use of website functions
The data of the users collected in this way are pseudonymized by technical precautions. Therefore, an assignment of the data to the calling user is no longer possible. The data are not stored together with other personal data of the users.
When accessing our website, users are informed about the use of cookies for analysis purposes by an info banner and referred to this data privacy policy. In this context, there is also a notice on how the storage of cookies can be prevented in the browser settings.
When accessing our website, the user is informed about the use of cookies for analysis purposes and his consent to the processing of personal data used in this context is obtained. In this context, there is also a reference to this data privacy policy.
b) Legal Basis for Data Processing
The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 lit. f GDPR.
The legal basis for the processing of personal data using cookies for analysis purposes is Art. 6 para. 1 lit. a GDPR if the user has given his consent. For these, it is necessary that the browser is recognized even after a page change.
We need cookies for the following applications:
(1) Shopping cart
(2) Transfer of language settings
(3) Transfer of currency settings
(4) Remembering search terms
The user data collected by technically necessary cookies are not used to create user profiles.
The use of analysis cookies is for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus constantly optimize our offer.
e) Duration of Storage, Objection and Removal Option
Cookies are stored on the user’s computer and transmitted from there to our site. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent.

V. Newsletter

1. Description and Scope of Data Processing
On our website, it is possible to subscribe to a free newsletter. When registering for the newsletter, the data from the input mask is transmitted to us. Specifically, this is only the email address.

For the processing of the data, your consent is obtained during the registration process and reference is made to this data privacy policy.

If you purchase goods or services on our website and provide your email address, this may subsequently be used by us to send a newsletter. In such a case, the newsletter will only contain direct advertising for our own similar goods or services.

In connection with data processing for the dispatch of newsletters, the data is not passed on to third parties. The data is used exclusively for sending the newsletter.

2. Legal Basis for Data Processing
The legal basis for the processing of data after registration for the newsletter by the user is Art. 6 para. 1 lit. a GDPR if the user has given his consent.

The legal basis for sending the newsletter as a result of the sale of goods or services is Art. 6 para. 1 lit. f.

3. Purpose of Data Processing
The collection of the user’s email address serves to deliver the newsletter.

4. Duration of Storage
The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. The user’s email address is therefore stored as long as the subscription to the newsletter is active.

5. Objection and Removal Option
The subscription to the newsletter can be terminated by the user concerned at any time. For this purpose, there is a corresponding link in every newsletter.

VI. Registration Online Shop

1. Description and Scope of Data Processing
On our website, we offer users the opportunity to register by providing personal data. The data is entered into an input mask and transmitted to us and stored. The data will not be passed on to third parties. The following data is collected as part of the registration process:
(1) First name of the user
(2) Last name of the user
(3) Company name, if applicable
(4) Country
(5) Street
(6) Postal code & city
(7) Canton
(8) Telephone number
(9) Email address
The following data is also stored at the time of registration:
(10) The IP address of the user
(11) Date and time of registration
As part of the registration process, the user’s consent to the processing of this data is obtained.

2. Legal Basis for Data Processing
The legal basis for the processing of data is Art. 6 para. 1 lit. a GDPR if the user has given his consent.

If the registration serves the fulfillment of a contract to which the user is a party or the implementation of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 para. 1 lit. b GDPR.

3. Purpose of Data Processing
Registration of the user is required for the fulfillment of a contract with the user or for the implementation of pre-contractual measures.

The registration data is collected during registration in our online shop and is necessary to be able to issue a legally compliant invoice to the customer.

4. Duration of Storage
The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected.

5. Objection and Removal Option
As a user, you have the option to cancel the registration at any time. You can have the data stored about you changed at any time. To do so, please contact us either by phone or email so that we can carry out the deletion of your data.

If the data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, premature deletion of the data is only possible if there are no contractual or legal obligations to the contrary.

VII. Contact Form and Email Contact

1. Description and Scope of Data Processing
On our website, there is a contact form that can be used for electronic contact. If a user takes advantage of this option, the data entered in the input mask will be transmitted to us and stored. This data is:
(1) Name of the user
(2) Email address of the user
(3) Message transmitted by the user
The following data is also stored at the time the message is sent:
(4) The IP address of the user
(5) Date and time of registration
For the processing of the data, your consent is obtained during the sending process and reference is made to this data privacy policy.

Alternatively, it is possible to contact us via the email address provided. In this case, the personal data of the user transmitted with the email will be stored.

In this context, the data will not be passed on to third parties. The data will be used exclusively for the processing of the conversation.

2. Legal Basis for Data Processing
The legal basis for the processing of the data is Art. 6 para. 1 lit. f GDPR. If the email contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR.

3. Purpose of Data Processing
The processing of the personal data from the input mask serves us solely to process the contact made by you.
The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

4. Duration of Storage
The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For the personal data from the input mask of the contact form and those sent by email, this is the case when the respective conversation with the user is ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Objection and Removal Option
If the user contacts us, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

If you would like us to delete all collected data after contacting us, please notify us in writing by email to info@verticaltechnik.ch. All personal data stored in the course of the contact will be deleted in this case.

VIII. Google Analytics and Google AdWords

1. Scope of personal data processing
We use the “Google Analytics” tool on our website to analyze the surfing behavior of our users. The software places a cookie on the user’s computer (see above for cookies). The information generated by the cookie about your use of the website, such as
(1) The website accessed
(2) Time of request
(3) The website from which the user accessed the website (referrer)
(4) The subpages that are accessed from the accessed website
(5) Host name of the accessing computer (IP address)
(6) The length of stay on the website
(7) The frequency of visits to the website
(8) The user’s browser
(9) The user’s language settings
(10) The user’s operating system
(11) The user’s country of origin
(12) The user’s internet provider
(13) The user’s device
are usually transmitted to a Google server in the USA and stored there. The IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website and internet use to the website operator. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de. As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent collection by Google Analytics by clicking on this link. An opt-out cookie will be set to prevent future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. [Note: Information on integrating the opt-out cookie can be found at: https://developers.google.com/analytics/devguides/collection/gajs/?hl=de#disable].

We also use Google Analytics to evaluate data from Double-Click cookies and also AdWords for statistical purposes. If you do not want this, you can deactivate it via the ad preferences manager (http://www.google.com/settings/ads/onweb/?hl=de).

Further information on data protection in connection with Google Analytics can be found, for example, in the Google Analytics help (https://support.google.com/analytics/answer/6004245?hl=de).

2. Legal basis for the processing of personal data
The legal basis for this processing of personal data is the user’s consent, Art. 6 para. 1 lit. a GDPR.

3. Purpose of data processing
The processing of users’ personal data enables us to analyze the surfing behavior of our users. By evaluating the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to continuously improve our website and its user-friendliness. By anonymizing the IP address, the users’ interest in protecting their personal data is taken into account.

4. Duration of storage
The data will be deleted as soon as it is no longer required for our recording purposes. In our case, this is after 26 months.

5. Possibility of objection and removal
Cookies are stored on the user’s computer and transmitted from there to our site. Therefore, as a user, you also have full control over the use of cookies. By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website to their full extent.

IX. Rights of the data subject
Within the framework of the data protection law applicable to you and insofar as it is provided for therein (such as in the case of the GDPR), you have the right to information, correction, deletion, the right to restriction of data processing and otherwise to object to our data processing as well as to the release of certain personal data for the purpose of transfer to another location (so-called data portability). Please note, however, that we reserve the right to assert the restrictions provided for by law, for example if we are obliged to retain or process certain data, have an overriding interest in doing so (insofar as we may invoke this) or require them for the assertion of claims. If costs are incurred for you, we will inform you in advance. We have already informed you about the possibility of withdrawing your consent in section 3. Please note that the exercise of these rights may conflict with contractual agreements and this may have consequences such as premature termination of the contract or cost consequences. We will inform you in advance in this case, unless this has already been contractually regulated.
The exercise of such rights usually requires that you clearly prove your identity (e.g. by means of a copy of your identity card, where your identity is otherwise not clear or cannot be verified). To assert your rights, you can contact us at the address given in section 1.
Every data subject also has the right to enforce their claims in court or to lodge a complaint with the responsible data protection authority. The responsible data protection authority in Switzerland is the Federal Data Protection and Information Commissioner (http://www.edoeb.admin.ch).

X. Changes
We can adapt this data protection declaration at any time without prior notice. The current version published on our website applies. If the data protection declaration is part of an agreement with you, we will inform you of the change by e-mail or in another suitable manner in the event of an update.
Status: February 27, 2025